BRITE Transit has debuted a promotional campaign highlighting the vital role that public transit plays in strengthening communities across the Central Shenandoah region. Through a variety of outreach efforts including social media and videography content, this initiative spotlights the ways public transit contributes to economic growth, social connection, and community resilience in our region.
The campaign began with a series of educational posts across its social media platforms with a clear message: investing in transit is investing in the health, strength, and future of our region.
This campaign is a celebration of the value of public transportation and reinforces the message that transit is an essential service. We hope you all will stay tuned as we share stories and BRITE Faces interviews with our riders, drivers, and partners who help make BRITE and Afton Express the vital services that they are for our community.
To follow along and share in the campaign, find BRITE on social media @britebus