Transit Staff Host Pop-Up Events to Engage Afton Express Riders

Person sitting at a table at a bus stop

CSPDC transit staff hosted two early morning pop-up events in late September at Afton Express stops to celebrate the commuter bus service’s fourth anniversary while engaging directly with riders and sharing information about service improvements and commuter resources.

The events took place at the Staunton Crossing Park and Ride on September 23 and the Waynesboro Park and Ride on September 29. Staff greeted riders with cookies, Afton Express swag, and provided an opportunity to discuss the commuter bus service and gather feedback on schedule revisions—all before 7:00 AM!

Staff also highlighted benefits of the Rideshare Commuter Assistance Program in recognition of September’s Try Transit Month, including the Ride Home Rewards program that provides emergency rides home for regular commuters, and the opportunity to earn rewards through the ConnectingVA platform.

The pop-up events were part of a broader outreach campaign to raise awareness about transit as a commuting option. During this initiative, the number of transit riders logging trips in the ConnectingVA platform increased by 27% from August to September.

These direct engagement efforts reflect CSPDC’s commitment to enhancing regional transportation options and connecting the communities of the region.

BRITE Bus Demonstrates the Value of Transit

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BRITE Transit has debuted a promotional campaign highlighting the vital role that public transit plays in strengthening communities across the Central Shenandoah region. Through a variety of outreach efforts including social media and videography content, this initiative spotlights the ways public transit contributes to economic growth, social connection, and community resilience in our region.

The campaign began with a series of educational posts across its social media platforms with a clear message: investing in transit is investing in the health, strength, and future of our region.

This campaign is a celebration of the value of public transportation and reinforces the message that transit is an essential service. We hope you all will stay tuned as we share stories and BRITE Faces interviews with our riders, drivers, and partners who help make BRITE and Afton Express the vital services that they are for our community.

To follow along and share in the campaign, find BRITE on social media @britebus