Transit Staff Host Pop-Up Events to Engage Afton Express Riders

Person sitting at a table at a bus stop

CSPDC transit staff hosted two early morning pop-up events in late September at Afton Express stops to celebrate the commuter bus service’s fourth anniversary while engaging directly with riders and sharing information about service improvements and commuter resources.

The events took place at the Staunton Crossing Park and Ride on September 23 and the Waynesboro Park and Ride on September 29. Staff greeted riders with cookies, Afton Express swag, and provided an opportunity to discuss the commuter bus service and gather feedback on schedule revisions—all before 7:00 AM!

Staff also highlighted benefits of the Rideshare Commuter Assistance Program in recognition of September’s Try Transit Month, including the Ride Home Rewards program that provides emergency rides home for regular commuters, and the opportunity to earn rewards through the ConnectingVA platform.

The pop-up events were part of a broader outreach campaign to raise awareness about transit as a commuting option. During this initiative, the number of transit riders logging trips in the ConnectingVA platform increased by 27% from August to September.

These direct engagement efforts reflect CSPDC’s commitment to enhancing regional transportation options and connecting the communities of the region.

BRITE Bus Demonstrates the Value of Transit

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BRITE Transit has debuted a promotional campaign highlighting the vital role that public transit plays in strengthening communities across the Central Shenandoah region. Through a variety of outreach efforts including social media and videography content, this initiative spotlights the ways public transit contributes to economic growth, social connection, and community resilience in our region.

The campaign began with a series of educational posts across its social media platforms with a clear message: investing in transit is investing in the health, strength, and future of our region.

This campaign is a celebration of the value of public transportation and reinforces the message that transit is an essential service. We hope you all will stay tuned as we share stories and BRITE Faces interviews with our riders, drivers, and partners who help make BRITE and Afton Express the vital services that they are for our community.

To follow along and share in the campaign, find BRITE on social media @britebus

BRITE Transit Facility Officially Dedicated

STAUNTON (July 27, 2017) —State, regional, and local leaders and several BRITE transit riders gathered to officially open the BRITE Transit Facility and welcome new buses to the fleet this morning. Central Shenandoah Planning District Commission (CSPDC) Executive Director Bonnie Riedesel and Board Chair Frank Friedman kicked off the event, then introduced remarks from key officials including Jennifer DeBruhl, Virginia Department of Rail & Public Transportation Chief of Public Transportation; Bruce Simms, Virginia Regional Transit CEO; and Wayne Martin, BRITE Transit Advisory Committee Chair.

Nancy Gourley, CSPDC Transit Manager, offered up rider perspectives to the proceedings, introducing BRITE transit riders Rebecca Messer and Paul Terry, as well as Wilson Workforce and Rehabilitation Center teacher Stephen Sweeney, who all shared how important reliable transit is to many Staunton, Augusta County, and Waynesboro residents by providing access to training, services, health care, and employment.

The event was a celebration of reaching several milestones since the CSPDC took over the administration of the BRITE Bus Transit System several years ago. BRITE Bus provides fixed-route and on-demand transportation in the Staunton, Augusta County, and Waynesboro (SAW) area. Services are administered by the CSPDC, with operational recommendations provided by the BRITE Transit Advisory Committee (BTAC).

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In addition to taking ownership of the transit operations facility in Fishersville and placing a new fleet of nine silver buses and one new trolley into service, a contract was awarded for transit service provisions to Virginia Regional Transit. BRITE has also initiated a new social media presence in addition to the information available at  www.BRITEbus.org. Transit users can visit @BRITEbus on Facebook and Twitter for updates on routes and real-time service announcements, or for general information or customer service inquiries.

These changes are the culmination of a multi-year effort to study, plan, and execute transit improvements in the SAW area. The process began with the development and adoption of the Transit Development Plan (TDP) in 2015. The TDP is a short-range plan that outlines the transit improvements intended during a six-year planning horizon; estimates what resources will be needed; and identifies potential funding options. The development of the CSPDC’s TDP was guided by a working group made up of representatives from Staunton, Waynesboro and Augusta County, along with public and private transit partners.  Additionally, significant input to the TDP was sought through rider surveys and stakeholder interviews.

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A primary focus of the projects included in the TDP has been the development of a combined urban-rural system that ties together services operating in the region. To lay the foundation for future growth, the program has accomplished several projects leading up to the facility transfer and new fleet. Between 2015 and 2017, a unified brand called BRITE was launched; the BTAC was formed; transit funding was consolidated under the CSPDC; route improvements were implemented; and transit system bus stops, shelters, and signage have been upgraded. Following a competitive bidding process, the CSPDC published notice in March 2017 to enter into contract with Virginia Regional Transit as the transit provider for the BRITE system. The resulting contract for an initial five-year period began July 1, 2017.

BRITE Acquires Transit Facility, Welcomes Provider and New Buses

STAUNTON (July 5, 2017) —The Central Shenandoah Planning District Commission (CSPDC) announced today the completion of several key milestones since assuming the administration of the BRITE Bus Transit System several years ago. BRITE Bus provides fixed-route and on-demand transportation in the Staunton, Augusta County, and Waynesboro (SAW) area. Services are administered by the CSPDC, with operational recommendations provided by the BRITE Transit Advisory Committee (BTAC).

The most recent accomplishments include accepting ownership of the transit operations facility in Fishersville, which is now named the BRITE Transit Facility; awarding a contract for transit service provision to Virginia Regional Transit, which includes placing a new fleet of nine silver buses and one trolley into service. BRITE has also initiated a social media presence in addition to the information available at www.BRITEbus.org. Transit users can visit @BRITEbus on Facebook and Twitter for updates on routes and real-time service announcements, or for general information or customer service inquiries.

These changes are the culmination of a multi-year effort to study, plan, and execute transit improvements in the SAW area. The process began with the development and adoption of the Transit Development Plan (TDP) in 2015. The TDP is a short-range plan that outlines the transit improvements intended during a six-year planning horizon; estimates what resources will be needed; and identifies potential funding options. The development of the CSPDC’s TDP was guided by a working group made up of representatives from Staunton, Waynesboro and Augusta County, along with public and private transit partners. Additionally, significant input to the TDP was sought through rider surveys and stakeholder interviews.

A primary focus of the projects included in the TDP has been the development of a combined urban-rural system that ties together services operating in the region. To lay the foundation for future growth, the program has accomplished several projects leading up to the facility transfer and new fleet. Between 2015 and 2017, a unified brand called BRITE was launched; the BTAC was formed; transit funding was consolidated under the CSPDC; route improvements were implemented; and transit system bus stops, shelters, and signage have been upgraded. Following a competitive procurement process, the CSPDC published notice in March 2017 to enter into contract with Virginia Regional Transit as the transit provider for the BRITE system. The resulting contract for an initial five-year period began July 1, 2017.
A ribbon cutting will be held at the new facility in late July. For more information contact Nancy Gourley, nancy@cspdc.org (540)885-5174.