Tag Archives: VTA

CSPDC Staff Present at VTA Annual Conference & Bus Expo

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Director of Transportation Paula Melester and JMU Graduate Assistant Kayla Dixon presented “Stories That Move People: Building Transit’s Case in the Community” at the Virginia Transit Association (VTA) Annual Conference on May 19–20. The session outlined BRITE Transit’s research-backed, story-centered outreach campaign built around three pillars — information, relevance, and compelling stories — and featured CSPDC’s Value of Transit video. CSPDC’s Value of Transit campaign uses the stories of riders, employers and local officials to demonstrate the return on investment in the BRITE system.

With a transit marketing grant through the Department of Rail and Public Transportation (DRPT), in the coming fiscal year we will design and implement a multimedia campaign to promote BRITE Transit and expand the Value of Transit project. The campaign will include marketing toolkits for our regional partners tailored to their needs, television and radio ads, and digital content to meet BRITE’s goal of increasing access and growing ridership on the system.

Danielle Gannon Graduates from Virginia Transit Leadership Institute

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We are proud to share that Danielle Gannon, Transit Planner at CSPDC, has graduated from the Virginia Transit Association’s (VTA) Virginia Transit Leadership Institute (VTLI). The graduation ceremony was held during the VTA Annual Conference and Expo in Fredericksburg on May 19–20, 2026.

In August 2025, Danielle was selected to participate in the third cohort of VTLI, a nine-month intensive program designed to develop the next generation of transit leaders. Over the course of the program, Danielle joined peers from across Virginia’s transit providers for five immersive full-day sessions covering a broad range of transit-related topics. From legislation to funding to leadership development, service planning, and community outreach, the program offered a comprehensive, statewide perspective on public transportation.

The knowledge, professional connections, and leadership skills Danielle has gained through VTLI will directly benefit BRITE Transit and Afton Express operations, and we look forward to seeing the continued impact of her work in transit planning and commuter assistance in our region. Please join us in congratulating Danielle on this well-deserved milestone.