Tag Archives: Charlottesville

Afton Express Sees Ridership Surge

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The Afton Express recorded a 38% increase in ridership this February compared to February 2025, a milestone for BRITE Transit’s commuter route connecting the Central Shenandoah Valley to Charlottesville and Albemarle County.

The increase follows a marketing campaign that launched in fall 2025 and runs through the end of June, 2026. The Virginia  Department of Rail and Public Transportation (DRPT) provided grant funds for the campaign which  includes television and streaming commercials, interviews, and digital display advertising. Staff also engaged a professional photographer and a graphic designer to develop polished, consistent promotional materials for the route.

Afton Express also implemented a new schedule on December 1, 2025 to better align departure and arrival times with employer schedules and rider requests — another driver of the ridership surge. For more information on Afton Express, see our 2025 Annual Report.

 

Afton Express Begins Enhanced Commuter Schedule

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The Afton Express introduced a revised weekday schedule on December 1 to better support regional workers traveling between the Shenandoah Valley and Charlottesville. The updated schedule is designed to align with major employer shift times, provide additional service during peak periods, and offer more consistency across trips throughout the morning and evening.

These changes follow ongoing analysis of ridership trends and feedback from commuters since the service launched in 2021. The improved schedule aims to enhance flexibility and coverage for employees across the corridor while supporting continued growth in commuter transit use along I-64.

As the Afton Express continues to see strong ridership, growing 25% since last year, the new schedule is expected to further strengthen access to employment opportunities and improve regional connectivity. Updated schedule information is available on the BRITE Bus website.