Tour de Farm is a developing bike-to-farm program that combines the Bike the Valley and Fields of Gold Farm Trail programs, both administered by the CSPDC, and is guided by a working group of bicyclists, Fields of Gold members, tourism staff, CSPDC staff, and community leaders.
The working group is identifying and mapping routes, determining potential Farm Trail stops along routes, creating a marketing plan, and identifying funding opportunities.
At a recent meeting of the working group, the Tour de Farm logo was unveiled. Pulling elements from both the Fields of Gold and Bike the Valley logos, the Tour de Farm logo is comprised of a bicycle wheel tread encircling the Blue Ridge Mountains, a rooster in the foreground, and a bold Tour de Farm ribbon with a golden bike gear as a focal point. The costs to create the logo were supported with funding from the Virginia Tourism Corporation.
Ultimately, Tour de Farm route and event information will be available on both Bike the Valley and Fields of Gold websites and widely marketed and promoted.