CSPDC Transit Planner Danielle Gannon recently completed the Social Marketing in Transportation course from the Center for Urban Transportation Research at the University of South Florida. The course was five months long and focused on how to address transportation issues in our communities through social marketing.
Social marketing is a form of marketing that is centered around encouraging behavioral changes that promote positive social action and address societal issues.
In the course, participants chose a transportation issue and priority population that were relevant to their community and then applied formative research techniques to identify both internal and external determinants that influence that group’s behavior. Ms. Gannon focused on understanding the stigmas related to public transit, and helped create a campaign that was centered around promoting safer driving habits in young men.
Gannon will use these tools at the CSPDC in both her role as a transit planner for the BRITE system, as well as in her role as TDM Coordinator for the Commuter Assistance RideShare Program.




The Harrisonburg Rockingham Metropolitan Planning Organization (HRMPO) is holding a public open house from 4:00 to 6:00 p.m. on Thursday, March 6 at Stone Spring Elementary School for proposed safety and congestion improvement concepts for all modes of travel in the Port Republic Road – Peach Grove – Neff Avenue corridor. The area is one of the busiest corridors in the Harrisonburg-Rockingham region, and the intersection itself has the highest vehicular crash rate in the region.
The 
On February 26, Governor Glenn Youngkin announced $139 million in Affordable and Special Needs Housing (ASNH) loans for 41 projects across the state, including five within the CSPDC’s region. Of this total, more than $19 million has been allocated to affordable housing projects in Waynesboro and Harrisonburg.